Subscription-based businesses are booming at the moment, a Harvard Business Review article states that since 2011, businesses operating with a recurring payment model are growing at an average rate of 200% per annum. More and more consumers are looking for convenience in their purchases, this is evident through the tremendous

In today's digital age, convenience can be a key determining factor in the mind of the consumer. As a result, subscription-based systems are seeing great success as they eliminate the need for consumers to repeatably purchase an item. Business to consumer subscription-based businesses have been growing at 200% per annum