Search Engine Optimization aims to maximise the number of visitors to your website by ensuring that your business appears as close to the top of search engines as possible. Depending on your industry, SEO can be a highly competitive endevour. SEO does not have to be a hugely complex task, any business can do it and improve there performance. To vastly increase the likelihood of your success alongside saving valuable time, follow these tips and tricks.

Tip 1: Clarify your keywords.

Knowing your key phrases that people search for is crucial within SEO. Let's say for example you own a sports shoe company, including the words 'athletic footwear' in your blogs and web pages might seem to make a lot of sense. This, however, is not the best phrase to use, 'running shoes' is searched for a lot more by consumers, therefore you will appear on more peoples searches. One webpage that helps you find out which keywords are good to focus on is answer the public, their webpage tells you what the most popular keywords and phrases are used in your sector. In addition to this, Google's trends gives you real-time updates on the popularity of particular keywords and phrases.

Tip 2: Research your competition.

Go into the incognito mode on your browser and search for the keywords and phrases that you are competing for. Going into incognito mode will disable search engines from manipulating your search history with your previous searches and cookies. While it's very important to not try and imitate your competitors, have a look at what they're missing, or areas that you can do better.

Tip 3: Blogs.

Blog posts are a fantastic way to improve your search engine ranking. Google ranks web pages in there usefulness and relevancy to a specific phrase or keyword. Subscription Website Builder offers a free blog service alongside your website. Writing blogs doesn't only give your readers useful information in your field, but it also boosts the relevancy and usefulness of your webpage. To get the most out of your blogs, ensure that you are using the correct titles and keywords to receive the maximum benefits. Alongside this, search engines really value relevant external links to other web pages. Before you begin writing your blogs, search around and find out how to maximise the SEO benefits that a blog can bring.

Tip 4: Strategy.

Creating and sticking to a strategy is essential for your SEO journey. Search Engine Optimization is a seriously competitive endevour. Every business has the same aim, to appear on that front page. Google released some great advice on creating an SEO strategy with assistance from Google's webmaster tools, watch below.

Follow these four tips and you'll be on the right track to improving your SEO rankings. While these four tips I have outlined cover the basics of SEO, the more research you do into the topic, the more success you will have. For more useful information regarding all things subscription website or recurring payments, check out our blog.