How to Market Your Subscription Website
Implementing a subscription website can save you and your business huge amounts of time and effort. Through automating menial tasks such as collecting weekly payments from customers, you can have more time to focus on the things that really matter in your business!
To receive benefits from your subscription website, you need to ensure that the customer journey is efficient, smooth and functional. Marketing and designing your website doesn't have to be a difficult task, however, there are some golden rules that must be followed.
Rule 1:
Keep your website simple and functional
When creating any website, the functional purpose of the website should be your number 1 priority. Let's say you run a weekly yoga class, taking payments from regular clients might take up 5-10 minutes of your hour. A subscription website would allow customers to arrange their payments beforehand, giving you and your clients a better overall experience. In this example, your website will prioritise one function overall, allowing customers to easily submit recurring payments.
Far too many businesses get caught up in creating an expensive beautifully designed websites, with numerous adds on's and quirks that may not add any real benefit for your customers. While one day, adding additional features to your website may create additional value,'less is more' with SME's subscription websites. Take small steps, find what works and what doesn't work for you!
Rule 2:
Ensure that your website is easily found
Making your website easy to find on search engines can be a difficult task. Consumers often don't search for specific business names, such as 'Chris' Yoga Class'. Instead, they search for 'Yoga Classes in Newcastle'. So then, how do you make your business appear at the top of potential customers searches?
Adding a blog element to your website is an easy, cheap and super efficient way to improve being found (which is the point of search engine optimisation). Creating useful, relevant content on your business area doesn't only help spread helpful knowledge to your clients and target market, but it also helps you climb up the search engine mountain! Steadily adding useful content give the feeling that your website is offering an ever-increasing body of knowledge, further improving the value and benefit you offer to consumers. The more content you add to your site, the more visible and useful your website will be. From the horse's mouth, read the Search Engine Optimization (SEO) Starter Guide.
But honestly, the biggest thing holding back most businesses regarding SEO is not making the time to write useful, relevant content in the first place. So, focus on relevant useful content rather than chasing any 'tricks or gimmicks' you may have read about online.
Take Away Points
Adding a subscription website to your business doesn't have to cost the world. Websites like SubscriptionWebsiteBuilder offer this service for as little as £10 for 6 months. If you operate on a recurring payment model, why not give subscription websites a go and find out how much time and effort they can save you.