How Marketing Agencies Make the Most of Retainers
Retainers are like a contract between a client and an agency to work together for a specified duration set between the two parties. Having a retainer agreement between an agency and its client is primarily beneficial to all parties involved.
A retainer may be monthly, quarterly or any other specified interval of time. Since the service is prebooked by the client with the agency, the agency is known as a marketing agency retainer.
Having an agreed-upon contract with a client in the form of a retainer helps both the client and agency work closely together for the specified period of time, it is up to the client to make the most of the retainer for their benefit.
Nature of Retainers in Marketing Agencies
In most cases, retainers can not be altered, this is because they are time-based contracts and not commission-based contracts. This means, that if a client requests services from an agency under a retainer to take care of their social media channels for a month, the client pays the agreed-upon fee for the entire month regardless of the number of posts published by the agency during their tenure unless explicitly specified in the contract.
Services that Marketing Agencies give in retainers depend on the parameters of the contract but generally include services like Search Engine Optimization (SEO), Advertising, Brand Identity Management, Social Media Management, Content Marketing and other related services.
Benefits of Retainers
Retainers are beneficial to both agencies and clients because it allows both parties to become familiar with tasks and work more efficiently together in the long term. This also builds a strong relationship between the client and the agency. Unlike project-based contracts, Working together over a long period of time helps the agency understand the client’s niche and specific needs that they need to cater to, to become more efficient with the resources of the client for marketing.
The agency also can rely on the client for a recurring source of income and the client can rely on the agency for consistency in quality of service and uniformity in the voice and language used in marketing their product over various platforms.
Quick Way to Collect Retainers
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